The main source of website traffic are the search engines. Names such as Google, MSN and Yahoo are just a few.
Web Development,
Sites which are designed, or “optimised” to rank well in the search engines will obviously attract more visitors as these sites will be placed higher in the search results for the keywords searched.
The main search engines use crawlers or robots to index websites which are then listed on the search results.
For a Web Site to gain visitors and perform at its upmost, it is most important that you concentrate on its design in minute detail.
Search Engine Traffic,
The Navigation Must be Simple and Clear.
Navigation is the menu which is usually found along the top or in the sidebar. Why make it complated? Concentrate on ease of operation and make it simple for visitors to navigate to other pages of the site.
The rule of thumb in this regard, is that your visitors should be able to access the main description of the product or service being sold without having to click on more than 3 links or “levels” For example: Home Page-Products-Order products.
A set up such as this is also regarded as being of benefit Search Engine Optimization.
I would recommend against having complicated drop down menus with multi tiers or flash based components…..What we know as the KISS Principal….I should not have to explain those initials further!
Provide Good “Fodder” for the Search Engines
It’s a waste of time money and effort if your site gets no visitors.
To help get your site listed inthe search engines I would recommend against the use of frames within it as frames have been described as responsible for confusing the search engine robots.
When setting up a website, keep in mind that the more time a visitor spends on it, the more chance they have of taking up whatever offer you may be presenting.
Most websites are there for a purpose…whether it be to provide information or sell products. The site that is the flashiest may not be the one that converts visitors into buyers.
Ease of navigation through the site is covered on another page and is of primary importance.
When describing good navigation it means that it is easy for visitors to find their way around your website.
Design the site with the visitor in mind.
If a site has a poor navigation set up, a visitor enters the site, and although they wish to find more information and maybe ultimately make some sort of purchase,
A simple navigation bar down the side is usually the first place we look when entering a site…Why make it more difficult than that?
That is what you should aim to do on business sites. There is no doubt that your increased profits will show the wisdom of this.
It is of Course Essential to Get traffic To Your Website
When it comes to making a profit from a Website the primary rule that must be obeyed is that the site must be able to generate a steady stream of traffic.
No traffic = no money…..simple as that.
Lack of web traffic has been the demise of thousands of online businesses. It is extremely unlikely that a web business can become successful without capital input, however you can get started without throwing huge lumps of cash at it.
Sure, the big players of business do use large capital to drive a massive volume of traffic to their sites, but don’t be discouraged. as there are a number of ways to promote and bring traffic to your website without it costing a fortune.
These methods could vastly improve your website traffic statistics.
Good Quality links pointing to your website are important
Web Development
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