• First and foremost, make sure your store/office/service is ready when you go for press-release.
• Research your targeted customers. Ensure that you know which TV channels or which papers cover your target-audience. Also, don’t forget to invite the local media, as it’s quite important that you get in touch with the journalists who deal with related businesses. For example, the local cable channel that hosts a popular home improvement show can be an effective media for advertising when you are starting a franchise of handyman services.
• Make a detailed plan of what you want the media people to hear. There are thousands of businesses that are starting everyday. So, make sure that you have a compelling story that the media will find interesting to cover. Highlight the specialty of your business as well as the benefits the customers are going to enjoy when they choose you. It’s also necessary to have photographs or samples of works that can be submitted to the media. For example, when you are starting a franchise of a Mexican QSR-chain, make sure some of the fingers-licking foods are there for the media-people to taste!
• Things become easier when you join hands with a top franchise having a national chain or a famous international franchise. Then the media will be automatically alerted (thanks to the brand-name of your franchisor) and you will get the required media coverage. On the other hand, when you have opted for an emerging franchise opportunity, you can call a meeting of the press along with the franchisor and highlight the achievements and services of the chain in the parent location.
• Make yourself available to the media. In your website, keep a separate section for the press. Also, designate a person to whom they can talk to when they need information on your business. Writing blogs can be another effective way of attracting online media.
• Don’t sit idle after sending just a press-release to your local media. Always keep in touch with them. If you want your local radio-station to cover your business, contact the talk show producers who can interview you. Present your story as an interesting one, so that they find it gripping enough to be talked about in their show. If they are non-responsive in the beginning, (they, after all, get so many notices from up-coming franchises), be persistent. Submit alerts and tips related to your business regularly before you are selected. Create the right impression once they select you and be sure that you will be called for more such interviews.

1. What is your vision for the final product?
Mood: upbeat, marketing, fast paced OR solemn, serious, slower paced
Type: educational, training, informational, entertainment, marketing
Intended Purpose: internal employees, new hires, potential clients, existing clients, new clients, mass public
Distribution: DVD, web, broadcast (closed circuit or public)

2. Who will be speaking on camera, who will be representing your business?
*things to think about: just because a person is great and dynamic in front of a large audience does not mean they will be great in front of an individual camera. Try and choose someone who is good at speaking one-on-one.

3. What does the outline of your video look like?
*spend some time putting together a quick outline or even a list of major talking points and how much time you foresee spending on each point.

4. What do you like or not like? What things do you want to incorporate and what things do you want to avoid?
*look around online at other videos out there. Even if they do not pertain to your industry, find things that you like and dislike.

5. What will your entertainment be?
*No matter the subject or content, any video longer than 30 seconds must have some type of entertainment value, even if it is very slight? What will be your entertainment value to hold your audience’s attention?
(comic relief from the speaker, witty banter between 2 speakers or over the top comedy…)

What does the Video Broadcast business need from you?
outline or narration for your video. A writing staff the production company you choose should help you tweak this and make it broadcast ready at which point you will get a final review of all scripts to omit or add additional info at your discretion.
likes and dislikes found in other video content out there on the web.
Time Frame. One you have determined an outline for your video(s), try and decide how much time it would take (in your opinion) to capture each one of these on video.

Video Production Company
On-camera and voice over talent is supplied. Graphics and animation. An 8 to 10 hour 1-day photo-shoot at the location of the companies choosing. Often 4 hour shoot will suffice. Normally Access to stock videos for fill shots is also available for filler. A producer and a script writer is assigned to the project where script writers produce a draft of the script, and sent for discussion and editing. When that’s approved the Shoot is scheduled upon script approval (It doesn’t have to take place right away, just scheduled.)
The Script writer produces a “Shot Sheet” for every scene in video. After the one-day shoot, the raw footage goes into editing, and apply the script to visuals, add music, voiceover and graphics. More likely than not a link is sent for a time-coded video on an FTP sight for your examination and edit changes. Your editing changes are made. After the company approves the changes, the final video is delivered in the medium desired by the your company (DVD, CD, VHS). The better video companies will sign over ownership of all the B-roll video footage to their clients. Including the Master Copy and B-Roll.

Video Editing
While preparation is required it is not always a difficult process. A Good Video Broadcast company can help you along and make your entrance into the video marketing arena a grand entrance.

Good luck!!

Video Advertising
First, your company can put its best foot forward in a totally controlled manner through the process of video revising because the video is shot before the show itself with images of the home office, examples of a new product or service in use, or even an interview with a company principal sharing the vision of the future and the perks of doing business with you.

Next comes the question of motion and sizzle. Well developed video production uses movement, sound, color, and creative editing. These elements are a primary factor in grabbing attention from passing traffic.

Third, it provides what one might call the perfect salesperson and qualifier for your booth. It can literally serve as an extra sales representative. Think in terms of the “perfect presentation”, every time. A presentation made in the same way, same style, same information, as you originally created it every time.

Regenerative Marketing.

Video Production Companies
A new concept has been developed. What regenerative marketing does is convert the trade show booths video content to streaming video and placing it in a predominant position on the company website. Simply put, it is the ability to take the company’s primary message, as used in the tradeshow(s), and make it available to anyone who either on their own, visits the company website, or is directed there by any means such as company sales reps, e-mail campaigns, postcard flyers, etc. Thousands more opportunities to expose new prospects to your primary marketing message, and as a bonus, have them see you as even bigger and more polished than you competition.

The “We Were There” sizzle on the web site shows your web viewers that you are an active company. Informs attendees of the previous show that they “may have missed you and should put you on their calendar for the next show. There is nothing more dynamic than showing a company active and a player through of motion, sound and color and your message is available 24/7, 365 days a year. The trade show and web site become integrated and totally seamless.

The main search engines use crawlers or robots to index websites which are then listed on the search results.

For a Web Site to gain visitors and perform at its upmost, it is most important that you concentrate on its design in minute detail.
Search Engine Traffic,
The Navigation Must be Simple and Clear.
Navigation is the menu which is usually found along the top or in the sidebar. Why make it complated? Concentrate on ease of operation and make it simple for visitors to navigate to other pages of the site.

The rule of thumb in this regard, is that your visitors should be able to access the main description of the product or service being sold without having to click on more than 3 links or “levels” For example: Home Page-Products-Order products.

A set up such as this is also regarded as being of benefit Search Engine Optimization.
I would recommend against having complicated drop down menus with multi tiers or flash based components…..What we know as the KISS Principal….I should not have to explain those initials further!

Provide Good “Fodder” for the Search Engines
It’s a waste of time money and effort if your site gets no visitors.

To help get your site listed inthe search engines I would recommend against the use of frames within it as frames have been described as responsible for confusing the search engine robots.
When setting up a website, keep in mind that the more time a visitor spends on it, the more chance they have of taking up whatever offer you may be presenting.

Most websites are there for a purpose…whether it be to provide information or sell products. The site that is the flashiest may not be the one that converts visitors into buyers.

Ease of navigation through the site is covered on another page and is of primary importance.
When describing good navigation it means that it is easy for visitors to find their way around your website.

Design the site with the visitor in mind.
If a site has a poor navigation set up, a visitor enters the site, and although they wish to find more information and maybe ultimately make some sort of purchase,

A simple navigation bar down the side is usually the first place we look when entering a site…Why make it more difficult than that?

That is what you should aim to do on business sites. There is no doubt that your increased profits will show the wisdom of this.
It is of Course Essential to Get traffic To Your Website
When it comes to making a profit from a Website the primary rule that must be obeyed is that the site must be able to generate a steady stream of traffic.

No traffic = no money…..simple as that.

Lack of web traffic has been the demise of thousands of online businesses. It is extremely unlikely that a web business can become successful without capital input, however you can get started without throwing huge lumps of cash at it.
Sure, the big players of business do use large capital to drive a massive volume of traffic to their sites, but don’t be discouraged. as there are a number of ways to promote and bring traffic to your website without it costing a fortune.
These methods could vastly improve your website traffic statistics.

Good Quality links pointing to your website are important
Web Development

Have you ever thought of the following…

Between checking out other booths, special events and conferences, realistically, how many attendees get to your booth?
How can you attract more attention, operate more effectively, and extend your reach from a few days to 365 days a year 24/7 ?

Tradeshow Regenerative Marketing Campaigns

Video Displays
What exactly is regenerative marketing? Regenerative marketing has evolved from the combination of 3 very powerful marketing tools:
Tradeshows and the use of Video
Your internet website, Streaming video
Marketing Campaigns featuring full color Video

With shows that draw in thousands of exhibitors, very few companies stand out from the crowd. Why? Most businesses exhibit at tradeshows, via industry standard form, namely…get a booth, set up a trade show display, mount some graphics, and hope the personnel working the booth are engaging enough to catch the attendees attention and effectively communicate the primary message for the show, etc, etc, etc.

What are you doing to stand apart from the crowd?

Why the Regenerative Marketing System Works…

Let’s first just review three ways your booth can be optimized during a trade show.

The regenerative marketing model:

First: Video shows your business in the best possible light, with streaming images of the home office, examples of a new product or service in use, testimonials, or even an interview with a company principal sharing the vision of the future and the benefits of doing business with you to mention only a few.

Second: Video adds the element of motion. Well designed video production uses movement, sound, color, and creative editing. These elements are a main factor in attracting attention from passing traffic.

Video Sales
Third: Video gives you an extra salesperson in your booth. A salesperson who gives the same, “perfect presentation”, every time. You can be distracted talking to a prospect and miss other potential customers while engaged in conversation. Video permits exposure to traffic in multiple numbers as they walk by, and creates more opportunity for questions and comments that your sales people can take advantage of.

Thousands of dollars invested, for 3-4 days of exposure? - How can you extend your reach to potential clients beyond the actual trade show?

That’s where regenerative marketing jumps in and takes it to the next level…
By converting the Trade Show Exhibit Video content and using the “Regenerative Marketing” model you will have the ability to:

• Take the company’s main message, as used in the tradeshow(s), and making it available to anyone who visits the company website,
• And , Or, have prospects directed there by means such as company sales reps, e-mail campaigns, postcard flyers, electronic press releases, etc.
• Resulting in thousands of more opportunities to expose new prospects to your primary marketing message, and as a bonus, have them see you as even bigger and more polished than you competition.

Bottom line is, you need to increase your marketing efforts, and Regenerative Marketing campaigns are a fresh and cost effective new way to do it!

Good luck

First let us review just a bit of the evidence.

Organizations like You Tube have demonstrated it’s mass appeal to the public which increasing prefer to view a high impact video as opposed to clicking through and reading static material and viewing material be it on web sites of at trade shows. The publics craving for video is for good reason. Columbia University has been cited in one of their studies as showing that a web site with a high quality video will lock the publics attention at a rate of five to one over static sites. An added benefit is the viewers retention rate is 150% greater than when viewing static images and reading materials. The final statistic which is awe inspiring to any marketing and sales group is a company has an 80% more likelihood of its target audience purchasing companies product when presented in video form. Pretty convincing.

Streaming video and video productions are offering the smaller to medium size companies an opportunity to challenge larger companies that in the past have simply outgunned them. This new medium in terms of application has become a great equalizer especially if a large competitor is sleeping at the switch regarding the power of video.

Video Company
The smaller to mediums size companies are now having their needs met for streaming video, training videos, corporate videos, video productions for electronic press releases and marketing campaigns, and video editing services provided by full service video production and editing services companies. They have found that by working with the one stop shopping video production companies that the process is simplier, and doable at a price they can afford..

Video Shoots
The process normally will involve a team which will help them go from script to screen leaving no loose ends. They need no technical knowledge and are quick to catch on in taking the suggestions of what works and what does not work in the world of video production by such companies. They are taking security in not having to deal with a number of disparate entities in putting a project together. This has allowed them to make up for their inability in the past to compete with the larger companies internal infrastructure of employees who were busily moving their marketing effort forward and overwhelming them with sheer force of numbers and of course those big dollars.

The equalizer is here and it is called the use of video production for one and all.

Good luck.

Let’s examine a typical approach taken by most companies in their marketing efforts. They will display a product or a service on their webs site, Attend a trade show using large format graphics and signage for branding, and send out printed material or brochures. What is not noticed is the common denominator between all three approaches which is that they are all what is what is now termed “Static” In the end it is simply material which must be read. The only difference is how and where it is read.

In all three attempts at marketing one might note that each has to be created from the ground floor up and with that process go the attendant costs in materials, labor, and time. There are further inefficiencies that marketing manager must face. The life span of a trade show message is restricted to the number of days of the trade show. How many people actually visit the Trade Show Booth? How much of the message will the attendee really remember in the buzzing about of the trade show atmosphere? Another example might be the some of the pitfalls of printed material for marketing. Is it getting to the right person? How long will it be kept? How often can or will it be passed on?

Is there light at the end of the tunnel? There is and it is called Regenerative marketing, a three pronged approach to extend your reach and stretch your dollar.

What exactly is regenerative marketing? Regenerative marketing has evolved from the combination of 3 very powerful marketing tools:
Trade Show Booth and the use of Video
Your internet website, Streaming video
Marketing Campaigns featuring Trade Show Videos

Step 1. Video shows your business in the best possible light, with streaming images of the home office, staff, production, examples of a new product or service in use, testimonials, or even an interview with a company principal sharing the vision of the future and the benefits of doing business with you to mention only a few.

Step 2 .Video adds the element of motion. Well created video production uses movement, sound, color, and creative editing. These elements are a deciding factor in attracting attention from passing traffic. Prospective clients eyes can’t help but to follow the bouncing ball.

Step 3. Using a Video with your Trade Show Booth gives you an extra salesperson in your booth. A salesperson who gives the same, “perfect presentation”, every time. You can be distracted talking to a prospect and miss other potential customers while engaged in conversation. Video permits exposure to traffic in multiple numbers as they walk by, and creates more opportunity for questions and comments that your sales people can take advantage of.

Display Video
This approach will allow you to use the same video production to take the company’s focal point, as used in the tradeshow(s), and making it available to anyone who visits the company website, And , Or, have prospects directed there by means such as company sales reps, e-mail campaigns, postcard flyers, electronic press releases, etc. The final result will be thousands of more opportunities to expose new prospects to your primary marketing message, and as a bonus, have them see you as even bigger and more polished than your competition.

Businesses have already begun to use these techniques. Don’t be late!!

Good Luck!!!