All Marketing Content

Video Displays
Far too many exhibitors are happy to use the me too marketing technique. With shows that entice hundreds or even thousands of exhibitors, there are very few that seem to stand out from the crowd. Most companies that exhibit at tradeshows do so in the form of the industry standard, namely, get a booth, set up a trade show display, print some graphics for the back wall, and hope that the staff working the booth are engaging enough to catch the attendees attention and effectively communicate the main message for the show, etc, etc, etc.

Video Advertising
First, your company can put its best foot forward in a totally controlled manner through the process of video revising because the video is shot before the show itself with images of the home office, examples of a new product or service in use, or even an interview with a company principal sharing the vision of the future and the perks of doing business with you.

Next comes the question of motion and sizzle. Well developed video production uses movement, sound, color, and creative editing. These elements are a primary factor in grabbing attention from passing traffic.

Third, it provides what one might call the perfect salesperson and qualifier for your booth. It can literally serve as an extra sales representative. Think in terms of the “perfect presentation”, every time. A presentation made in the same way, same style, same information, as you originally created it every time.

Regenerative Marketing.

Video Production Companies
A new concept has been developed. What regenerative marketing does is convert the trade show booths video content to streaming video and placing it in a predominant position on the company website. Simply put, it is the ability to take the company’s primary message, as used in the tradeshow(s), and make it available to anyone who either on their own, visits the company website, or is directed there by any means such as company sales reps, e-mail campaigns, postcard flyers, etc. Thousands more opportunities to expose new prospects to your primary marketing message, and as a bonus, have them see you as even bigger and more polished than you competition.

The “We Were There” sizzle on the web site shows your web viewers that you are an active company. Informs attendees of the previous show that they “may have missed you and should put you on their calendar for the next show. There is nothing more dynamic than showing a company active and a player through of motion, sound and color and your message is available 24/7, 365 days a year. The trade show and web site become integrated and totally seamless.

The main source of website traffic are the search engines. Names such as Google, MSN and Yahoo are just a few.
Web Development,
Sites which are designed, or “optimised” to rank well in the search engines will obviously attract more visitors as these sites will be placed higher in the search results for the keywords searched.

The main search engines use crawlers or robots to index websites which are then listed on the search results.

For a Web Site to gain visitors and perform at its upmost, it is most important that you concentrate on its design in minute detail.
Search Engine Traffic,
The Navigation Must be Simple and Clear.
Navigation is the menu which is usually found along the top or in the sidebar. Why make it complated? Concentrate on ease of operation and make it simple for visitors to navigate to other pages of the site.

The rule of thumb in this regard, is that your visitors should be able to access the main description of the product or service being sold without having to click on more than 3 links or “levels” For example: Home Page-Products-Order products.

A set up such as this is also regarded as being of benefit Search Engine Optimization.
I would recommend against having complicated drop down menus with multi tiers or flash based components…..What we know as the KISS Principal….I should not have to explain those initials further!

Provide Good “Fodder” for the Search Engines
It’s a waste of time money and effort if your site gets no visitors.

To help get your site listed inthe search engines I would recommend against the use of frames within it as frames have been described as responsible for confusing the search engine robots.
When setting up a website, keep in mind that the more time a visitor spends on it, the more chance they have of taking up whatever offer you may be presenting.

Most websites are there for a purpose…whether it be to provide information or sell products. The site that is the flashiest may not be the one that converts visitors into buyers.

Ease of navigation through the site is covered on another page and is of primary importance.
When describing good navigation it means that it is easy for visitors to find their way around your website.

Design the site with the visitor in mind.
If a site has a poor navigation set up, a visitor enters the site, and although they wish to find more information and maybe ultimately make some sort of purchase,

A simple navigation bar down the side is usually the first place we look when entering a site…Why make it more difficult than that?

That is what you should aim to do on business sites. There is no doubt that your increased profits will show the wisdom of this.
It is of Course Essential to Get traffic To Your Website
When it comes to making a profit from a Website the primary rule that must be obeyed is that the site must be able to generate a steady stream of traffic.

No traffic = no money…..simple as that.

Lack of web traffic has been the demise of thousands of online businesses. It is extremely unlikely that a web business can become successful without capital input, however you can get started without throwing huge lumps of cash at it.
Sure, the big players of business do use large capital to drive a massive volume of traffic to their sites, but don’t be discouraged. as there are a number of ways to promote and bring traffic to your website without it costing a fortune.
These methods could vastly improve your website traffic statistics.

Good Quality links pointing to your website are important
Web Development

The Power of Video… using what I call Regenerative Marketing can be realized through streaming video, videos for your trade show displays, and video marketing campaigns.

Have you ever thought of the following…

Between checking out other booths, special events and conferences, realistically, how many attendees get to your booth?
How can you attract more attention, operate more effectively, and extend your reach from a few days to 365 days a year 24/7 ?

Tradeshow Regenerative Marketing Campaigns

Video Displays
What exactly is regenerative marketing? Regenerative marketing has evolved from the combination of 3 very powerful marketing tools:
Tradeshows and the use of Video
Your internet website, Streaming video
Marketing Campaigns featuring full color Video

With shows that draw in thousands of exhibitors, very few companies stand out from the crowd. Why? Most businesses exhibit at tradeshows, via industry standard form, namely…get a booth, set up a trade show display, mount some graphics, and hope the personnel working the booth are engaging enough to catch the attendees attention and effectively communicate the primary message for the show, etc, etc, etc.

What are you doing to stand apart from the crowd?

Why the Regenerative Marketing System Works…

Let’s first just review three ways your booth can be optimized during a trade show.

The regenerative marketing model:

First: Video shows your business in the best possible light, with streaming images of the home office, examples of a new product or service in use, testimonials, or even an interview with a company principal sharing the vision of the future and the benefits of doing business with you to mention only a few.

Second: Video adds the element of motion. Well designed video production uses movement, sound, color, and creative editing. These elements are a main factor in attracting attention from passing traffic.

Video Sales
Third: Video gives you an extra salesperson in your booth. A salesperson who gives the same, “perfect presentation”, every time. You can be distracted talking to a prospect and miss other potential customers while engaged in conversation. Video permits exposure to traffic in multiple numbers as they walk by, and creates more opportunity for questions and comments that your sales people can take advantage of.

Thousands of dollars invested, for 3-4 days of exposure? - How can you extend your reach to potential clients beyond the actual trade show?

That’s where regenerative marketing jumps in and takes it to the next level…
By converting the Trade Show Exhibit Video content and using the “Regenerative Marketing” model you will have the ability to:

• Take the company’s main message, as used in the tradeshow(s), and making it available to anyone who visits the company website,
• And , Or, have prospects directed there by means such as company sales reps, e-mail campaigns, postcard flyers, electronic press releases, etc.
• Resulting in thousands of more opportunities to expose new prospects to your primary marketing message, and as a bonus, have them see you as even bigger and more polished than you competition.

Bottom line is, you need to increase your marketing efforts, and Regenerative Marketing campaigns are a fresh and cost effective new way to do it!

Good luck

Video Production
Streaming Video and videos of all types and flavors have arrived. Gone are the days of choppy frames and blurred images. What was once a novelty is now the expected on web sites and in other formats from online training to cell phone capability. Yet many corporations have been caught by surprise. The public is demanding and many companies are trying to meet that demand.

First let us review just a bit of the evidence.

Organizations like You Tube have demonstrated it’s mass appeal to the public which increasing prefer to view a high impact video as opposed to clicking through and reading static material and viewing material be it on web sites of at trade shows. The publics craving for video is for good reason. Columbia University has been cited in one of their studies as showing that a web site with a high quality video will lock the publics attention at a rate of five to one over static sites. An added benefit is the viewers retention rate is 150% greater than when viewing static images and reading materials. The final statistic which is awe inspiring to any marketing and sales group is a company has an 80% more likelihood of its target audience purchasing companies product when presented in video form. Pretty convincing.

Streaming video and video productions are offering the smaller to medium size companies an opportunity to challenge larger companies that in the past have simply outgunned them. This new medium in terms of application has become a great equalizer especially if a large competitor is sleeping at the switch regarding the power of video.

Video Company
The smaller to mediums size companies are now having their needs met for streaming video, training videos, corporate videos, video productions for electronic press releases and marketing campaigns, and video editing services provided by full service video production and editing services companies. They have found that by working with the one stop shopping video production companies that the process is simplier, and doable at a price they can afford..

Video Shoots
The process normally will involve a team which will help them go from script to screen leaving no loose ends. They need no technical knowledge and are quick to catch on in taking the suggestions of what works and what does not work in the world of video production by such companies. They are taking security in not having to deal with a number of disparate entities in putting a project together. This has allowed them to make up for their inability in the past to compete with the larger companies internal infrastructure of employees who were busily moving their marketing effort forward and overwhelming them with sheer force of numbers and of course those big dollars.

The equalizer is here and it is called the use of video production for one and all.

Good luck.

There are tools that can be used to increase your marketing reach. They are a combination of video productions, streaming videos for your web sites, Trade Show Display, and video marketing. Often just one video need be produced but can be used on each leg of your marketing chair.

Let’s examine a typical approach taken by most companies in their marketing efforts. They will display a product or a service on their webs site, Attend a trade show using large format graphics and signage for branding, and send out printed material or brochures. What is not noticed is the common denominator between all three approaches which is that they are all what is what is now termed “Static” In the end it is simply material which must be read. The only difference is how and where it is read.

In all three attempts at marketing one might note that each has to be created from the ground floor up and with that process go the attendant costs in materials, labor, and time. There are further inefficiencies that marketing manager must face. The life span of a trade show message is restricted to the number of days of the trade show. How many people actually visit the Trade Show Booth? How much of the message will the attendee really remember in the buzzing about of the trade show atmosphere? Another example might be the some of the pitfalls of printed material for marketing. Is it getting to the right person? How long will it be kept? How often can or will it be passed on?

Is there light at the end of the tunnel? There is and it is called Regenerative marketing, a three pronged approach to extend your reach and stretch your dollar.

What exactly is regenerative marketing? Regenerative marketing has evolved from the combination of 3 very powerful marketing tools:
Trade Show Booth and the use of Video
Your internet website, Streaming video
Marketing Campaigns featuring Trade Show Videos

Step 1. Video shows your business in the best possible light, with streaming images of the home office, staff, production, examples of a new product or service in use, testimonials, or even an interview with a company principal sharing the vision of the future and the benefits of doing business with you to mention only a few.

Step 2 .Video adds the element of motion. Well created video production uses movement, sound, color, and creative editing. These elements are a deciding factor in attracting attention from passing traffic. Prospective clients eyes can’t help but to follow the bouncing ball.

Step 3. Using a Video with your Trade Show Booth gives you an extra salesperson in your booth. A salesperson who gives the same, “perfect presentation”, every time. You can be distracted talking to a prospect and miss other potential customers while engaged in conversation. Video permits exposure to traffic in multiple numbers as they walk by, and creates more opportunity for questions and comments that your sales people can take advantage of.

Display Video
This approach will allow you to use the same video production to take the company’s focal point, as used in the tradeshow(s), and making it available to anyone who visits the company website, And , Or, have prospects directed there by means such as company sales reps, e-mail campaigns, postcard flyers, electronic press releases, etc. The final result will be thousands of more opportunities to expose new prospects to your primary marketing message, and as a bonus, have them see you as even bigger and more polished than your competition.

Businesses have already begun to use these techniques. Don’t be late!!

Good Luck!!!